Bob Marley School for the Arts Institute & Amphitheatre. 

The Bob Marley School for the Arts Institute is committed to providing the tools needed for success. We will offer the opportunity for students to explore, refine their skills and present their artistic talents. Our faculty will consist of gifted and accomplished artists whose greatest passion is sharing their experience, knowledge and talents. The Marley surname perpetuates Jamaican royalty, commands world-wide recognition and represents the pioneer of a musical, cultural, and social revolution. Reggae Icon and Legend Bob Marley blessed our world with his timeless, brilliant and message filled music which continues to inspire and influence audiences today.

Bob Marley School for the Arts Institute Amphitheatre will be a multi-purpose  theatre arts complex and sports arena. As a world class venue, we will feature a fixed seating capacity of 4,000 guests and an additional 10,000 more on lawn grass seating. A state of the art sound stage will be accompanied by audio and video recording and mixing studios. Large video screens will provide close up views for up to 16 Luxury Suites that will be available to corporate sponsors.

Reggae Walk of Fame will serve as an attraction to celebrate the past and present accomplishments of Reggae Stars throughout the world. Side walk stars will line both sides of our main street entrance to the theme park that will honor and pay tribute to the many artists that have helped shape Reggae Music and Jamaican culture.

Jamaican Cultural Entertainment Park will be a special place where visitors can experience Jamaica's natural beauty, lush tropical gardens, fabulous art, music and dance. In a setting of stunning Georgian architecture, four small to medium (50 to 350 seats) sized live venues will present local artists' musical compilations, cultural folk song & dance and theatre performances combining, culture, education and humor. Street performers will keep visitors entertained as they explore the different attractions whilst roaming throughout the park. Numerous themed restaurants and café's will allow guests the opportunity to sample many local Jamaican dishes and provide a comfortable and relaxing atmosphere.

Tribute to Reggae Museum will be Jamaica's home for the celebration of Reggae music. It will chronicle the meteoric rise in popularity of reggae music. Multimedia productions along with film footage, music, interviews, animations and still photography will highlight the stories of the Reggae Walk of Fame's inductees.

Rastafari Cultural Center
Bob Marley wrote "One Love" referring to the universal love and respect expressed by all people for all people, regardless of race, creed, or color. Rastafari is much more than a religion. It is a way of life, a social movement, as well as a mind set. The Rastafari Cultural Center will give guests insight to the world of Rastafari. Learning and reasoning with a mixed population of Rasta elders, women and children will leave guests with a new found respect and understanding of the Rasta way of life. The opportunity to sample and participate in Rasta rituals from Ital cooking, chanting, bongo playing and Nyabinghi will give guests a clear appreciation of the natural life values and beliefs that guide Rastafari and have contributed so much to Jamaican identity and culture.

Flamingo Beach Hotel Group
Mixed Hotel and Condominium Residential Development
Flamingo Beach Resort Development will develop two integrated condominium hotel sites on our group of properties. An estimated 200 unit, Luxury Condominium Hotel will be developed adjacent to the Jamaican Cultural Entertainment Park. Condo owners and hotel guests will be located within walking distance to our beach resort facilities, cultural theme park and the Bob Marley School Amphitheatre. Our second Condo Hotel development will utilize the natural hill top ridge of our property to overlook the calm turquoise waters of Jamaica. At an approximate height of 300 feet, picturesque vistas will be spectacular. With over 2,000 feet of mountain ridge that spans east to west, an estimated fifty, two to three bedroom ultra high luxury units will offer 5 Star resort facilities with all the luxury amenities .

Richest dead celebrity: Bob Marley

A deal with the music superstar's estate is set to generate more than $1 billion in worldwide annual sales by 2012.

By Erik Heinrich, contributor

TORONTO (Fortune) -- Is reggae superstar Bob Marley bigger than Jesus? That's debatable, but the music legend who died 28 years ago is about to challenge Elvis Presley and Michael Jackson for the title of richest dead celebrity.

Toronto-based private-equity firm Hilco Consumer Capital has struck a management deal with the Marley estate, which is expected to generate worldwide annual sales in excess of $1 billion by 2012. That seems like a huge number, but by some estimates the Marley name, sound, and image already generate as much as $600 million in pirated merchandise.

"Marley is a strong global brand," says Mickey Goodman, a professional marketer and professor at New York University's Stern School of Business. "He enjoys a high level of awareness, and people feel positive about his music."

Major licensing agreements for the Marley brand are about to be launched in two key areas: consumer electronics -- including headphones, docking stations, and speakers -- and health care, which will likely feature skin-care products and herbal supplements. Also in the works, according to Hilco, are deals for a Marley-branded calming beverage, a video game similar to Guitar Hero featuring Marley's songs, and a chain of restaurants celebrating the music superstar.

Could this be commercial overkill for the Rastafarian whose spiritual songs about social injustice, hope, and redemption have become anthems for billions of fans, from Marrakech to Tokyo, and will it alienate them?

"This is not just about money," says Jamie Salter, Hilco's chief executive. "We have to believe in the people and products we partner with." Salter adds that the Marley estate will have final say on all business ventures, and that charities will figure into the overall mix of Marley branding.

Licensing of dead celebrities is an industry that has exploded in the last decade, thanks in large part to the proliferation of websites and blogs devoted to their memory. Typically, an estate receives 10% to 15% of gross proceeds from a licensing deal, which in this case will be divided between Hilco and the Marley family.

The artist who created such reggae hits as "One Love," "No Woman, No Cry," and "I Shot the Sheriff" fathered a total of 13 children, some out of wedlock, and it's not clear how many are included in the estate. Salter declined to explain how proceeds will be divided between his management company -- which also has an equity stake in a number of high-profile brands, including Polaroid, Sharper Image, and fashion label Halston -- and the Marleys.

However, at a conservative 10%, licensing fees from $1 billion in annual sales should pull in about $100 million for Hilco and the Marleys. That tops the latest figures reported for Presley ($55 million), John Lennon ($15 million), and Jimi Hendrix ($8 million).

Michael Jackson -- who is worth more dead than alive with an estimated $90 million in earnings in the last 12 months -- appears to be Marley's nearest rival for the richest-dead-celebrity crown. However, much of Jackson's reversal of fortune is due to a sharp spike in the sales of his albums and merchandise in the weeks following his death, as well as the one-time success of "This Is It," a film documenting rehearsals for shows he never performed at London's O2 arena.

But the danger of operating the Marley marketing machine in overdrive is that it could irreparably harm the natural mystic's image. Some brand experts now view Elvis as more of a caricature than icon as a result of overexposure.

For Sanjay Sood, director of the Entertainment & Media Management Institute at UCLA, there's one question to ask: If Marley were alive today, would he want his name associated with a particular product? "A lot of artists would say 'no,'" says Sood. "Otherwise, they would have done it when they were alive."

Presley's estate, which is managed by New York-based CKX, launched a line of clothing that turned out to be a bust. (CKX also controls the Muhammad Ali brand and has an equity stake in the company that produces the "American Idol" television show.)

More recently, Lennon's widow Yoko Ono has licensed her husband's song "Real Love" to be used by JC Penny (JCP, Fortune 500) in television ads, and she's given Ben & Jerry's ice cream permission to release a Lennon-inspired flavor called "Imagine Whirled Peace."

Salter of Hilco says the Marley brand has a long way to go before reaching saturation, noting he also considered doing business with the Dean Martin, Marilyn Monroe, and Jimi Hendrix estates, but settled on the Rastafarian from Trench Town, Jamaica, because that's where he says he saw the biggest potential.

There has never been a better time, it seems, to be a dead celebrity -- or perhaps, more precisely, the heir to a dead celebrity's name. To top of page

First Published: November 20, 2009: 10:26 AM ET

SEE ARTICLE ONLINE AT:- http://money.cnn.com/2009/11/20/news/companies/bob_marley.fortune/index.htm

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